When it comes to search engine optimisation WN6 Creative Design have one ethic. Relevant content is king!
Please note when it comes to search engine optimisation - If you've heard or read stories on the internet or spoke to man in the pub, had a cold call from India or otherwise, about the next wizard way to get the top spot on Google then read on. This is to the best of our knowledge is the truth regarding search engine optimisation. All the understanding is taken from Google themselves - there's no tricks and no black magic and no contracts!! Many other companies try and sell you Google Adsense - which is totally different.
A simple rule of thumb is this - if you add content to your website on a regular basis and the content is relevant to your main services you will rank - how well you rank depends on a number of things.
- The quality of the content
- The relevance of the content
- Does the content use the same vernacular as the customers you are trying to reach
- How good is the competition at SEO.
- How regularly do you update your content.
- Who links to your content - if a company or organisation links to your website and they have a better PR value you it adds credibility to you site.
Really the trick to good SEO is good content, tuned to your customers with an eye on search engines. To prove this point of relevant content, try this test.
Enter this search string into Google and see how well Google themselves rank - "how to rank well on google".
The result should provide you with a simple answer - not very well, and certainly not top spot. In the face of the competition with better content that better matches the search string - Google themselves (last time we looked) ranked 20! This says only one thing, other websites have content better than Google when it comes to the search string - "how to rank well on google"
So when it comes to good search engine optimisation content is king! Plus there are a couple of other points Google specify (listed below) -
Crawling: Does Google know about your site?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that's relevant to the user's search?
The top two are already covered in any WN6 Creative Design website design. Crawling is taken care by WN6 Creative Design working with Google to allow them to know your site is live. Indexing is aided by the wonderful code WordPress generates allowing Google to freely look at your site. Serving is ... is the content that you write yourself as you wax lyrical about your business.
So ok, you update your content and still you aren't getting the calls or visits you expected. This is where WN6 Creative Design can hopefully help.
All our websites have built in Google Analytics which provides a detailed understanding of the type of visits your website gets. Couple this with a consultation with WN6 Creative Design to understand what you know about your target customers and bingo we are close to the perfect recipe. Add in a plethora of data provided by Google Analytics, such as the type of content, how long people stay, where they come from, what search string they entered - even down to what screen resolution they viewed the site in! Then we have a much better idea of our SEO strategy.
Now if WN6 Creative Design customers so wish, they can trawl the data, link to trending reports, make the appropriate correlations and apply them to their site. Wait for Google to re-rank and understand by using Analytics how successful they've been. In short WN6 Creative Design customers can do their own SEO!
Its as easy as that!
Now if you're in business and would prefer to get on with what you set up for in the first place, then why not get in touch with WN6 Creative Design. We can provide this complete search engine optimisation service for you.
Please remember there are no guarantees in search engine optimisation (no matter who you speak to) - but if you work within the guidelines Google supplies, plus a bit, you should be better off.
Some of our stats prove we are good at SEO and know how to do it.
If you're interested in SEO then get in touch today. But please, treat advice you get down the pub with a pinch of salt...again as always, buyer beware.
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