Many small business owners in Wigan and across the country will want more visitors to their website. There are hundreds and thousands of quick fixes for this problem from adwords to local advertising, right through to social campaigns etc.
One thing common to almost all potential customers is they almost always use Google or another search engines to find a business or service. So the business owner then asks how to rank well in search, up pops another huge array of solutions to that problem, some ‘instant quick fixes’ some that cost the earth.
Almost all of the solutions out there fail to mention the power of simply adding regular content to your website, talk to your customer base, tell them what you’ve been doing, what industry news there is, communicate with them in a way you would if you were chatting to them. You wouldn’t stand dumb if they were in front of you or simply thrust into their hands a brochure and keep quiet, you’d communicate.
Add new content to your website in the blog section and then obviously add a sales message to close. Many people in the world of website marketing will tell you to use services such as Twitter and Facebook to communicate with your audience, this is a decent solution to a problem, but don’t forget the way people almost always search for businesses and services – search engines.
Search engines work on an array of different algorithms but one thing they do readily consider, is freshness of the website. If your website has new relevant content on it and it dove tails in to the searches people are using, plus your competition isn’t providing as much relevant and recent content then it follows you will do better in search.
Regular content drives visitors
It’s a fact, WN6 Creative writes content on a monthly basis for many clients in a variety of different business sectors from fencing to printing, all of those websites perform better than they did before regular new content was added.
The best thing about this strategy is it works with everything else you do, plus you can do it yourself or along side a content writing service like the one provided by WN6. Remember not everyone is word perfect when it comes to great English, what’s important for this type of content (blog content) is the regular updates, it shows you are engaging with your audience or at least care enough to show your business is still alive in search engines eyes. If after that you want to really get scientific and a little more targeted, take a look at search data and write for search, although most business owners prefer to leave that up to experts.
All the same regular content works, so give it a go, or get someone to do it for you. No matter what, do it and do it regularly, every couple of weeks or once a month – it works but it takes time for search engine spiders to regularly come back to pick up your new content.
If you’re interested in WN6 Creative writing content for your business get in touch today.