With the recent integration of voice enabled devices, Google and other search engines have started to weight search locally. The system works by appending search words or search strings with the phrase “near me”. Devices then pass your location to the search engine and the search engine delivers the local results first.
It’s a new useful aspect of how smart devices are working hard to make peoples lives easier in more ways than one.
With this tweak in search comes the increased need for website owners to develop strategies to rank well for the locality or locations which they serve. Developing a local search strategy especially if your services or products are sold mainly in your area is essential to remain competitive in the market place.
Local search strategy that works
At WN6 we work with many Wigan and regional based businesses to develop their local and regional search strategy. The work we do not only helps local business remain competitive in search but has also works to substantially help small business grow. Each business is different and each business has a tailor made strategy focusing on their core services whilst integrating business intelligence from search data.
Although website development is important and covers a broad spectrum of disciplines, local search strategies work hard to ensure visitors enjoy the web site experience and the visit converts to business.
At the end of the day no matter how wonderful a website is, it becomes a pointless tool in the marketing box without visitors to use and interact with it.
For more information about local search click here or contact us today.