How to increase website visitors? It’s a common question, and one local pub The Crown at Worthington asked quite some time ago.
There are two ways to do this,
Buy some cranky campaign from someone who charges a fortune
Simply engage with your website and talk about what you do. Plus work with someone who cares enough about your business to make the site work for you and guide you along the way.
The partnership with The Crown at Worthington has been one where I have worked with them to engage web visitors and improve the visibility on search engines and in general marketing across the board. By understand The Crowns business and innovating solutions along with good regular content, and using the data and analytics to tweak the site has reaped massive rewards.
How to increase website visitors? The answer is organically!
Recently The Crown hit the 3,000 visitors mark in a 30 day window, that’s visitors, not hits! hits are very different indeed.
In total they have seen a year on year increase of a massive 62%
“We’ve seen a massive 62% increase in visits – really happy!”
To all those sceptics out there that think there’s a smoke and mirrors solution to this, there isn’t … it’s simply down to good old hard work and relevant content. The website sports in excess of 150 individual pieces of content accrued over some time, added periodically and with an eye on the customer first. With over 2,000 visitors alone coming directly from organic search we must be doing something right!
The graphs above, taken directly from Google Analytics show two sets of data. The top provides an understanding of how visitor rates have grown in 2013 (blue) 2012 (orange) with constant website content development. This was done without social and no external marketing either on or offline – in short almost all Google Organic visits
The second graph shows the visitors from October 30th 2013 until November 5th 2013 (Bonfire Night). In total across this window the site gained 3,487 visits with 1,130 visits alone on 5th November. This type of campaign was delivered solely by writing dynamic content in response to data analysis, tweaked and added to as the 5th November came closer.
The sum total of these efforts gained The Crown the biggest ever Bonfire Night visitors raising a lot of money for charity.
Interestingly this achievement in terms of visits is second only to a Living Social campaign that ran in 2011 which generated only 100 more visits. The Living Social campaign although generated more visits the quality of the visits was poorer and the return on investment very poor in comparison.
Goods content = very cost effective results.
In summary a long term arrangement, good content and having a conscientious and knowledgeable web operative can be enough to generate some great and very cost effective results. What’s more, compared to most forms of marketing the results are cast iron .. try doing that with a press advertisement. This is true local advertising with cast iron results….