Jun
14
100% Proof
Filed Under News
Back in 2007 WN6 Creative met up with 4 people who were trying very hard to start a alcohol recovery group, specifically dedicated to people who were recovering from alcohol misuse. They had very limited funds but a great passion to get this up and running. WN6 Creative decided to donate a large amount of time to re-branding the group and developing an awareness campaign.
Whilst talking to these great people someone pointed out that they were 100% proof that you can recover from alcohol with a little help, some support and more importantly a place to go that doesn’t ram alcohol down in your face.
Suffice to say the 100% proof tag became the hook for the whole of the campaign and indeed the group.
The campaign and the website were put together and away they went to promote their great group.
8 months later - WN6 Creative received this email
The group is now going from strength to strength. We get a regular crowd of 10-15 at the meetings and we have finally been promised a new base at ADS in Wigan, almost opposite the old Bricklayers Arms.
Plus we have opened our second group in Kirkby, Merseyside……with a possible 3rd in Rochdale in the pipeline.
Superb news!! Just goes to show with passion to make it work and a little dab of creativity it can be done!!!
Well done guys!
